SMARTREK

The challenges of growing with intentionality with a product serving multiple applications

Smart Water Technology
IoT-Enabled Infrastructure

The Inflection Point

Smartrek had reached a pivotal juncture. After years of building reliable hardware, a promising software platform, and trusted client relationships across several sectors, it became clear that focus was needed. The leadership team knew they had strong product-market fit in Smart Water Management — but growth required strategic clarity. It was time to double down, target the right market segments, and align product, team, and commercial priorities around a clear plan.

Client

SMARTREK

Stage

Growth-Stage Startup
Strategic Focus & Commercial Scale-Up

Services Rendered

Market Intelligence
Growth Strategy
Strategic Planning

Timeline

Q3–Q4 2023

Our Role

Conducted deep market analysis for North America, including TAM/SAM and regulatory dynamics
Assessed Smartrek’s value proposition against the smart water stack and key competitors
Led interviews with clients and industry stakeholders to assess product-market fit and identify unmet needs
Helped define a focused 3-year strategy with bold revenue, margin, and organizational targets
Built a phased roadmap for product development, commercial expansion, and talent scaling

Outcomes & Momentum

Clear prioritization of high-value verticals and regions in the North American market
Revenue targets aligned with addressable market and operational readiness
Refined product roadmap supporting transition from opportunistic sales to focused scale-up
Detailed financial projections showing path for the next five years
Aligned leadership vision and shared KPIs across the organization

Why It Matters

This was a shift from promising startup to scalable player. By focusing on clarity and market alignment, Smartrek was able to see — and build toward — the bigger opportunity. The work helped secure internal and external buy-in while laying a foundation to go win in smart cities, utilities, and groundwater monitoring segments.

Client perspective