OBIBOX

Structure and Momentum for the Next Stage

  • Last-Mile Logistics
  • E-Commerce Tech

The Inflection Point

With strong momentum in both last-mile operations and e-commerce technology, Obibox reached a pivotal moment. The company needed to clarify where it creates the greatest long-term value — and how its logistics engine and tech ecosystem work hand in hand to deliver a truly differentiated value proposition.

At the same time, the leadership team faced another critical challenge: defining a long-term vision that unites operations, technology, and culture around a clear ambition.

Client

OBIBOX

Stage

  • Post-Startup Transition
  • Strategic Clarification

Services Rendered

  • Mission & Vision Development
  • Leadership Alignment & Prioritization

Timeline

Q2 2025

Our Role
  • Led a strategic planning sessions rooted in market dynamics and internal capabilities
  • Helped clarify Obibox’s mission, vision, and 5-year performance targets
  • Structured leadership conversations to evaluate both business models and their potential contribution to long-term value creation
  • Supported the identification of guiding principles to align capital allocation, team efforts, and organizational focus
  • Helped crystallize where Obibox wins — and how to position its value proposition moving forward
Outcomes & Momentum
  • Clear vision: identified top-line ambition with EBITDA target and tech-forward growth
  • Mission statement anchored in solving last-mile complexity with proprietary tech and service excellence
  • Refined strategic position across two value propositions: logistics execution and tech enablement
  • Shared leadership alignment around long-term value creation, market focus, and commercial model
  • Guiding principles defined by the executive team now inform daily decisions and team-wide prioritization

Why It Matters

This project gave structure and momentum to a growing company with a bold vision. It helped Obibox go from implicit ambition to explicit direction — transforming big ideas into a focused strategic path with internal alignment and execution clarity.

Client perspective

Geneviève brings sharp strategic acumen and zeroes in quickly on what drives value. She knows where to look, what to question, and how to structure the work to create momentum. She pushed us to make real choices — and in doing so, helped us articulate principles that now guide our priorities. Her thinking is fluid, grounded, and consistently unlocks clarity where it matters most.

Jordan Arshinoff Foss, CEO, Obibox

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