When Julie Deschênes — a long-standing team member — stepped into the role of President, Équilibrum entered a defining moment. The founder’s transition to a less active role marked more than a leadership shift; it was a chance to reimagine how the business could scale with intention. The clinical reputation was strong. The opportunity was clear. What the organization needed was focus: a shared strategic direction, stronger internal alignment, and the clarity to grow without compromising its core.