CIF

Driving Growth With Clarity in a Tough Environment

Aluminum Foundry
Advanced Manufacturing

The Inflection Point

Over the past 15 years, the aluminum foundry industry has undergone major shifts. Now, a new window of opportunity for growth is finally opening — but the real question is: where to go, who to target, and ultimately, where to play to win.

Against this backdrop of shifting market pressures, a reshaping North American supply chain, and new opportunities from reshoring, CIF Métal set out to rethink its positioning and chart a smarter path for growth. To rise to expectations in value-added services, performance, and cost competitiveness, the company needed to reimagine how it invested capital, focused its resources, and structured its operations for long-term success.

Client

CIF

Stage

Mid-Market
Strategic Realignment & Growth

Services Rendered

Market Intelligence
Strategic Planning

Timeline

Q1–Q2 2025

Our Role

Analyzed market opportunities across Canada and the U.S. (TAM, SAM, Extended SAM)
Mapped client segments and expectations
Led an in-depth SWOT diagnosis with management and frontline teams
Clarified the company’s strategic ambition and redefined its mission and values
Co-developed a focused 3-year growth plan tied to operational, cultural, and commercial transformation

Outcomes & Momentum

A bold vision to aggressively grow revenues and elevate CIF’s market position, backed by a detailed 3-year roadmap
A clear investment plan focused on critical capabilities
Renewed internal culture and leadership alignment around shared values and priorities
Defined market strategy for North American expansion and high-value segments

Why It Matters

This work helped CIF Métal frame the mindset to a growth-focused, integrated strategy — unlocking not just market opportunity, but organizational momentum.

Client perspective