Case Studies
Real companies. Real crossroads. Real results.
Each engagement starts with a certain level of complexity — shifting and emerging markets, leadership transitions, capital decisions. What follows is clarity, focus, and execution that delivers measurable growth and lasting value.














ELOPAK
How to transform the customer experience to build a sustainable competitive advantage in North America.
BDC Capital
New strategic priorities to align capital allocation with Canada’s economic growth.
SMARTREK
The challenges of growing with intentionality with a product serving multiple applications
ELOPAK
How to transform the customer experience to build a sustainable competitive advantage in North America.
BDC Capital
New strategic priorities to align capital allocation with Canada’s economic growth.
“I was impressed with the depth of analysis they brought to the table — not just through interviews, but by spending three full days embedded in technical training to truly understand the content and context. The final report wasn’t theoretical — it was grounded in real-life details and packed with actionable insights.”
Lionel Ettegui, President, Americas, Elopak
“As a new President, Geneviève and her team made my integration far easier. She brought clarity to our market, bold priorities for the business, and gave me confidence as a leader to align resources.”
Julie Deschênes, CEO Équilibrum
“As a new CEO, the process gave me and our board a clear, actionable roadmap. The insights were sharp, grounded in reality, and gave investors confidence in how we would execute.”
Sébastien Deshaies, CEO Nutech
“Geneviève and her team helped us during a critical transition. They worked closely with us and our teams to focus efforts, organize analysis, and shape the strategic planning process just before our new VP of strategy and operations came in. It gave us the clarity and momentum we needed at the right moment.”
Geneviève Bouthillier, Executive Vice‑President, BDC Capital
“Geneviève zeroed in on what drives value. She pushed us to make choices, articulate guiding principles, and structure our priorities with the discipline to create lasting momentum.”
Jordan Arshinoff Foss, CEO Obibox
“Geneviève and her team stands out for the clarity of their vision, the structure of their approach, and their ability to go beyond advising — they roll up their sleeves and actively shape the strategy with you. Their efficiency and impact are truly impressive.”
Martin Carrier, President, Smartrek Technologies
Smart growth is about knowing when to go— and where to hold.
We’re referred by funds, but chosen by CEOs who know the stakes — and want to get it right.